ROLE
Rebranding
Visual Identity
Graphic Design
Art Direction
Saleum Petroleum Services (SPS) is an Egyptian company that provides a wide range of services to the oil and gas industry. The company was founded in 2012 and is headquartered in Sinai, Egypt. SPS has a strong track record of providing high-quality services to its clients, and it is committed to safety and environmental protection.
A Symbol of
Expertise and Excellence
The Saleum logo is an elegant fusion of the letter “S" and an oil drop. The logo’s brilliance lies in its ingenious use of negative space, where the graceful curves of the "S” seamlessly intertwine with form of an oil drop, creating a visually striking and unforgettable emblem.
More than just a visual representation, the Saleum logo embodies the very essence of the company. The negative space that forms the letter “S” symbolizes the precious value and energy that Saleum meticulously extracts from petroleum, while the robust visual impact of the oil drop, meticulously crafted through negative space, represents the company’s streamlined processes and unwavering commitment to excellence.
Enthralling Shades
of Dusk
The combination of the enthralling shades of dusk and the EXO family font's modern elegance, meticulously chosen to reflect the company's unwavering commitment to expertise, innovation, and excellence. The shades of dusk, with their inherent mystery and intrigue, perfectly capture the essence of a company that consistently pushes the boundaries of the petroleum industry. The sleek, sans-serif EXO font, with its effortless readability and visual appeal, exudes a sense of professionalism and sophistication.
