Role
Art Direction & Graphic Design
Social Media Content
Campaign Identity
Team
Eifel Vien – Videographer/Editor
Ahmed Salah – Animator
Agency
Hrmny
Year
2024
The National Science, Technology and Innovation (NSTI) Festival is a flagship annual event organized by the UAE Ministry of Education to inspire and empower students in the fields of Science, Technology, Engineering, and Mathematics (STEM).
As one of the largest educational events in the region, it brings together students, educators, and industry leaders to showcase innovation, research, and entrepreneurial ideas.
The seventh edition, held in Dubai as part of UAE Innovation Month, featured competitions, conferences, and interactive experiences designed to foster creativity and knowledge exchange.
Given its scale and diversity, the festival required a structured digital content approach to support communication, engagement, and real-time coverage across all phases of the event.
Content Strategy
& Execution
NSTI Festival required a high volume of content across multiple phases — from pre-event promotion to live coverage and post-event communication — each with different messaging needs and audience expectations.
The challenge was to create a cohesive visual approach that maintains consistency while adapting to diverse content formats, including speaker announcements, schedules, highlights, and real-time updates.
To address this, a flexible content system was developed to support both scale and clarity. The approach focused on:
• Establishing a unified visual language across all digital touchpoints
• Creating structured layouts for information-heavy content such as schedules and speaker lineups
• Designing adaptable templates to support rapid content production during the event
• Integrating motion, color, and graphic elements to enhance engagement across platforms
• Continuously refining content based on performance insights and audience behavior
This approach enabled efficient content production while maintaining a strong, recognizable visual identity throughout the festival lifecycle.
Content Highlights
Engagement & Impact
The content strategy and visual system played a key role in driving audience engagement and expanding the festival’s digital presence across platforms.
Key outcomes included:
• Generated 27 million+ impressions, exceeding campaign targets by 239%, significantly amplifying the festival’s reach
• Achieved 129,985+ total engagements across platforms, reflecting strong audience interaction with content
• Delivered 3,258 new followers, contributing to the growth of the festival’s digital community
• TikTok performance resulted in 3,258 new followers and 15,046+ engagements, supported by an engagement rate of 1.52%
• Instagram content generated 1,525 new followers and over 70.3K likes, driven by visually engaging pre-event and live coverage content
• Facebook campaigns reached 13.68 million+ users, supporting large-scale visibility and campaign exposure
• Maintained consistent engagement across pre-event, live, and post-event phases through high-frequency content delivery
