Islam Allam

GAC MOTOR UAE

GO AND CHANGE!

ROLE

Graphic Design

Digital Marketing

Art Direction


AGENCY

Hrmny


YEAR

2023-2024

GAC Motor, also known as Trumpchi, is a Chinese automobile manufacturer founded in 2008. The brand is known for producing high-quality vehicles that blend affordability and luxury features. GAC Motor has quickly become one of China’s top automotive companies and is expanding its presence globally. The GAC lineup includes a range of vehicles, including SUVs, sedans, and electric cars, with modern designs and innovative features.


Accelerating Impact: Redefining Automotive Marketing Through Design


Strategically leveraging design expertise, compelling and visually captivating social media designs were crafted for GAC Motor UAE. Meticulously aligned with the company's overarching marketing objectives, the comprehensive design elements, including posts, stories, and advertisements, played a pivotal role in augmenting brand awareness. The designs effectively promoted new vehicles and enticing offers while fostering meaningful engagement with the target audience.


Key Areas of Focus:


  1. • Strategic Design Expertise: Applied strategic design expertise to create compelling and visually captivating social media designs for GAC Motor UAE.
  2. • Alignment with Marketing Objectives: Meticulously aligned design elements with the company's overarching marketing objectives, ensuring a cohesive and purposeful visual representation.
  3. • Comprehensive Design Elements: Developed a range of design elements, including posts, stories, and advertisements, contributing to a comprehensive and cohesive brand image.
  4. • Target Audience Insights: Incorporated insights into the target audience, tailoring designs to resonate effectively with their preferences, behaviors, and aspirations.
  5. • Augmented Brand Awareness: Played a pivotal role in augmenting brand awareness through strategically crafted visuals that resonated with the target audience.
  6. • Effective Promotion of Offerings: Successfully promoted new vehicles and enticing offers through visually appealing designs, driving interest and engagement.
  7. • Consistent Brand Image: Contributed to maintaining a consistent and polished brand image across various social media platforms, reinforcing brand identity.


Design Showcase