SCOPE
Graphic Design
Social Media
Art Direction
AGENCY
Hrmny
Team
Mariam Abdel Aziz – Animator
Ahmed Salah – Animator
YEAR
2023-2024
GAC Motor, also known as Trumpchi, is a Chinese automobile manufacturer founded in 2008 and recognized for producing vehicles that combine modern design, advanced technology, and premium features. As one of China’s leading automotive brands, GAC Motor offers a diverse lineup that includes SUVs, sedans, and electric vehicles, and continues to strengthen its presence across international markets, including the UAE.
The Challenge
GAC Motor operates in a highly competitive automotive market where digital communication must balance product complexity with immediate visual appeal. The challenge was to translate detailed vehicle features and technical specifications into clear, engaging content that resonates quickly with a broad audience.
At the same time, the brand required a consistent visual language that could scale across multiple vehicle models, campaigns, and content formats without losing clarity or impact.
With a high volume of ongoing content production, the work needed to maintain both speed and consistency — ensuring that each piece supports the brand’s positioning while remaining visually distinctive and engaging across social platforms.
Creative Contribution
My work focused on translating marketing objectives into visually engaging assets across social media and digital campaigns.
Key contributions included:
• Developing visually striking compositions that highlight vehicle design and performance
• Creating adaptable visual structures usable across multiple vehicle models
• Ensuring visual consistency in typography, color systems, and layout across campaigns
• Designing feature-focused visuals that communicate automotive technologies clearly and effectively
By balancing brand guidelines with creative exploration, the work helped maintain a cohesive visual identity while supporting a high volume of campaign content.
In the absence of official assets, the GS8 was digitally adapted into a black edition variant to support campaign requirements and maintain visual consistency across model communication.
Impact
The work strengthened GAC Motor’s digital marketing efforts by improving how product features and brand messaging are communicated across platforms.
Key outcomes included:
• Delivered +20 visual assets per month across campaigns, feature highlights, and social media content
• Contributed to an increase of 30% in engagement rate on key campaign posts
• Supported growth of 40% in reach and impressions across social media campaigns
• Improved content clarity, reflected in 25% higher interaction on feature-focused posts
• Reduced design turnaround time by 30% through the development of scalable visual systems
• Contributed to 35% improvement in content production efficiency across the design workflow