ROLE
Graphic Design
Social Media Content
Art Direction
TEAM
Mariam Abdel Aziz- Animator
AGENCY
Hrmny
YEAR
2021-2022
AlBaik, a renowned Saudi fast-food brand, entered the UAE market with strong brand recognition and high consumer demand.
The project focused on developing a social-first visual approach that translates the brand’s bold identity and product appeal into engaging digital content tailored for a fast-paced and highly competitive market.
The work aimed to establish a consistent and recognizable presence across social platforms, supporting the brand’s market entry through high-impact, scalable content designed to capture attention and drive engagement.
Content Strategy & Execution
AlBaik’s communication relies on high-frequency, visually driven content designed to capture attention instantly and stimulate appetite in a fast-moving social environment.
The challenge was to establish a strong and consistent digital presence that supports the brand’s entry into the UAE market, while delivering engaging, product-focused content across multiple formats.
A bold and dynamic visual direction was developed to balance consistency with variety, enabling scalable content production while maintaining strong visual impact.
The approach focused on:
• High-impact compositions and strong color contrast to attract attention
• Product-focused visuals that enhance appetite appeal
• Clear, structured layouts for readability and fast communication
• Integration of motion and graphic elements to increase engagement
• Consistency across a wide range of content formats and campaigns
This resulted in:
• A cohesive and recognizable social media presence during market entry
• Stronger product storytelling through visually engaging content
• Increased audience interaction driven by dynamic content execution
• Consistent brand visibility across high-frequency content output
• Alignment between visual execution and campaign objectives
Content Selection
