Islam Allam

AL-BAIK UAE

ROLE

Graphic Design

Digital Marketing

Art Direction


AGENCY

Hrmny


YEAR

2021-2022

Al Baik, a renowned Saudi Arabian fast-food chain, has captivated the UAE with its broasted and fried chicken, unique sauces, and affordable prices. Established in 2021, Al Baik has quickly become a popular choice for those seeking a satisfying and Flavorful and value-driven culinary adventure.



Designs That Ignite

Taste Buds


In spearheading Al Baik UAE's market entry strategy, particular emphasis was placed on developing a captivating social media presence. The utilization of expertise in graphic design and brand storytelling facilitated the creation of a visual strategy seamlessly blending enticing imagery with compelling narratives. This data-driven approach not only heightened Al Baik's brand visibility but also cultivated organic engagement and interaction, significantly contributing to a successful launch.


Key Achievements:

  1. • Strategic Market Entry: Led the development of a compelling social media presence, positioning Al Baik UAE strategically in the competitive market.

  2. • Visual Storytelling Excellence: Merged graphic design expertise with brand storytelling, creating a seamless blend of enticing imagery and compelling narratives.

  3. • Data-Driven Success: Implemented a data-driven approach, elevating brand visibility and contributing significantly to the successful market entry.

  4. • Organic Engagement Impact: Fostered authentic engagement, establishing a genuine connection between the brand and audience, beyond traditional marketing methods.

  5. • Launch Success: The culmination of these efforts played a pivotal role in the successful launch of Al Baik UAE. The strategic blend of design elements contributed to a compelling and memorable introduction to the market.

  6. • Market Positioning Mastery: Contributed to positioning Al Baik UAE as a preferred destination for flavorful fast food in the competitive UAE culinary landscape.

  7. • Holistic Integration: Ensured seamless integration of visual elements into the broader marketing strategy, aligning design initiatives with overarching business goals.

Design Showcase