Islam Allam

ALFA ROMEO UAE

La meccanica delle emozioni

ROLE

Graphic Design

Social Media Design

Digital Marketing

Art Direction


AGENCY

Hrmny


YEAR

2022-2023

Since 1910, Alfa Romeo has been the epitome of Italian automotive excellence, captivating driving enthusiasts worldwide with its blend of design, performance, and passion. 


Gargash Alfa Romeo, the official dealer in the UAE, showcases the brand's latest creations, offering vehicles that encapsulate Alfa Romeo's rich heritage. From the Giulia sedan to the Stelvio SUV, each Alfa Romeo model is meticulously crafted to deliver an unparalleled driving experience.



DESIGNING FOR THE ROAD AHEAD


Played a strategic role in crafting visually compelling and brand-aligned social media designs that effectively communicated the brand's message and resonated with the target audience. The data-driven approach and design expertise contributed significantly to the brand's social media success, achieving key marketing objectives and enhancing brand perception.


Key Achievements:


• Enhanced Brand Awareness and Engagement: Designs played a crucial role in expanding Alfa Romeo UAE's brand reach and visibility, leading to a significant increase in likes, comments, and shares, demonstrating enhanced engagement with the target audience.


Successful Launch Promotions: Crafted impactful designs that effectively captured excitement surrounding new car launches, generating buzz, anticipation, and driving interest in the brand's latest offerings.


Strengthened Brand Reputation: High-quality and brand-aligned designs consistently communicated Alfa Romeo UAE's premium automotive status, bolstering the brand's reputation and fostering a sense of exclusivity among the target audience.


Achievement of Marketing Objectives: Designs contributed significantly to the achievement of Alfa Romeo UAE's marketing objectives, including increased brand awareness, enhanced engagement, and successful product launches.


Design Showcase