Islam Allam

MAESTRO UAE

What pizza should be

ROLE

Graphic Design

Social Media Design

Art Direction


AGENCY

Hrmny


YEAR

2022-2023

Maestro, a Saudi pizza powerhouse with over 200 thriving outlets, stands at the forefront of the region's pizza landscape, delivering an astounding 100,000 pizzas daily. This homegrown champion is now embarking on a captivating mission to conquer the UAE pizza scene, redefining the way the region experiences this culinary delight.


More Than Just a Slice: Maestro Pizza’s UAE Breakthrough


Strategically enhanced brand awareness, fostered active customer engagement, and orchestrated a triumphant entry into the UAE market for Maestro Pizza through visually compelling and immersive social media campaigns. The goal was to introduce Maestro Pizza to the target audience, establishing a lasting connection by seamlessly intertwining captivating content with the brand's identity.


Strategy:

  • • Visually-Driven Storytelling: Crafted visually stunning still and animated content to narrate a captivating culinary journey, elevating the Maestro Pizza experience on social media.
  • • Targeted Outreach: Leveraged data-driven insights to tailor posts specifically for the UAE audience, optimizing reach, resonance, and overall engagement.
  • • Interactive Engagement: Implemented dynamic elements like polls and contests to involve the audience actively, creating excitement and anticipation around Maestro Pizza.
  • • Community Building: Responded promptly to comments and messages, fostering a genuine sense of connection. Cultivated a community around Maestro Pizza, building brand loyalty through personalized engagement.


Results:

  • • Brand Amplification: Achieved high engagement rates, ensuring the brand's message reached a diverse audience, generating substantial positive buzz.
  • • Increased Traffic: Contributed to driving traffic to Maestro Pizza’s physical locations and online ordering platforms through visually enticing designs.
  • • Loyal Customer Base: Fostered a resilient community that solidified Maestro Pizza’s position in the UAE’s competitive fast-food landscape, ensuring lasting customer loyalty.
  • • Launch Success: Played a pivotal role in orchestrating a successful launch, establishing Maestro Pizza as a prominent player in the UAE market, and laying the foundation for sustained growth.


Design Showcase